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How can we use neuroscience to understand and predict how consumers make choices?

Ryan Webb’s research integrates neuroscience, psychology, and economics to provide insight into consumer behaviour. Recent research includes developing empirical models to predict consumer choices using neural measurement techniques (fMRI and EEG), and examining models of choice behaviour derived from the principles for how the brain encodes sensory information.

He received a Ph.D. in Economics from Queen’s University and research fellowships at the Center for Neuroeconomics at New York University and the California Institute of Technology.

See Ryan’s CV


Future Events

Happiness Conference, Park City, Utah
Aug 15-17, 2018

Centre for Behavioural and Decision Research Seminar, Carnegie Mellon
Jan 31, 2019

Roy Seminar, Paris School of Economics
May 6, 2019

Economic Theory Seminar, LMU Munich
May 13, 2019

Recent Events

Sloan-Nomis Workshop on the Cognitive Foundations of Economic Behavior – Vitsnau, Switzerland
July 5-8, 2018

ESA – Berlin, Germany
June 28-July 1, 2018

FUR – York, England
June 25-28, 2018

Sloan-Nomis Workshop on Attention and Choice, NYU
February 23-24, 2018

Brookings Institute Conference in Honor of Nobel Laureate Daniel McFadden, USC
August 1-2, 2017

Learn more →