How can we use neuroscience to understand and predict consumer choices?

Ryan Webb’s research integrates neuroscience, psychology, and economics to provide insight into consumer behaviour. Recent research includes developing empirical models to predict behaviour using neural measurement techniques (fMRI and EEG), and examining models of choice behaviour derived from the principles for how the brain encodes sensory information.

He received a Ph.D. in Economics from Queen’s University and research fellowships at New York University and the California Institute of Technology.

See Ryan’s CV

Future Events

Centre for Behavioural and Decision Research, Carnegie Mellon
Jan 31, 2019

Haas School of Business, Berkeley
Feb 4, 2019

Virginia Tech
Apr 1, 2019

Roy Seminar, Paris School of Economics
May 6, 2019

Economic Theory Seminar, LMU Munich
May 13, 2019

Recent Events

CIREQ workshop on Foundations of Stochastic Discrete Choice, Montreal
Oct 20-21, 2018

Society for Neuroeconomics – Wharton School
Oct 5-7, 2018

Happiness Conference, Park City, Utah
Aug 15-17, 2018

Sloan-Nomis Workshop on the Cognitive Foundations of Economic Behavior – Vitsnau, Switzerland
July 5-8, 2018

ESA – Berlin, Germany
June 28-July 1, 2018

FUR – York, England
June 25-28, 2018

Sloan-Nomis Workshop on Attention and Choice, NYU
February 23-24, 2018

Brookings Institute Conference in Honor of Nobel Laureate Daniel McFadden, USC
August 1-2, 2017

Learn more →