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How can we use neuroscience to understand and predict consumer choices?

Ryan Webb’s research integrates neuroscience, psychology, and economics to provide insight into consumer behaviour. Recent research includes developing empirical models to predict behaviour using neural measurement techniques (fMRI and EEG), and examining models of choice behaviour derived from the principles for how the brain encodes sensory information.

He received a Ph.D. in Economics from Queen’s University and research fellowships at New York University and the California Institute of Technology.

See Ryan’s CV


Future Events

Roy Seminar, Paris School of Economics
May 6, 2019

Economic Theory Seminar, LMU Munich
May 13, 2019

Choice Symposium, Chesapeake Bay, MD
May 29 – June 1, 2019


Some Recent Events

Virginia Tech
Apr 1, 2019

Haas School of Business, Berkeley
Feb 4, 2019

Centre for Behavioural and Decision Research, Carnegie Mellon
Jan 31, 2019

Sloan-Nomis Workshop on the Cognitive Foundations of Economic Behavior – Vitsnau, Switzerland
July 5-8, 2018

Brookings Institute Conference in Honor of Nobel Laureate Daniel McFadden, USC
August 1-2, 2017

Learn more →