Ryan Webb is an Associate Professor at the Rotman School of Management at the University of Toronto.

His research integrates the disciplines of Neuroscience, Psychology, and Economics to provide insight into consumer behaviour. Recent applications include developing tools to predict consumer choices from measurements of neural activity (fMRI and EEG) and examining consumer behaviour derived from the principles for how the brain encodes sensory information.

He received a Ph.D. in Economics from Queen’s University and research fellowships at the Center for Neuroeconomics at New York University and the California Institute of Technology.

See Ryan’s CV   See Ryan’s Research Papers